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Marketing research : meaning, measurement, and method : a text with cases / Donald S. Tull, Del I. Hawkins.

By: Contributor(s): Material type: TextTextPublication details: New York : Macmillan, c1976.Description: xv, 736 p. : illISBN:
  • 0024217409
Subject(s): DDC classification:
  • 658.835 TUL/M
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Holdings
Item type Current library Home library Call number Status Date due Barcode
Book Book Study Centre Kollam, University of Kerala Study Centre Kollam, University of Kerala 658.835 TUL/M (Browse shelf(Opens below)) Available USCK2022

Includes bibliographies and index.

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