Marketing research : (Record no. 695025)

MARC details
000 -LEADER
fixed length control field 00495pam a2200157 i 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 0024217409
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.835 TUL/M
100 1# - MAIN ENTRY--AUTHOR NAME
Personal name Tull, Donald S.
245 10 - TITLE STATEMENT
Title Marketing research :
Sub Title meaning, measurement, and method : a text with cases /
Statement of responsibility, etc Donald S. Tull, Del I. Hawkins.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication New York :
Name of publisher Macmillan,
Year of publication c1976.
300 ## - PHYSICAL DESCRIPTION
Number of Pages xv, 736 p. :
Other physical details ill. ;
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographies and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Marketing research.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Hawkins, Del I.,
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Home Library Current Location Date acquired Full call number Accession Number Price effective from Koha item type
        Study Centre Kollam, University of Kerala Study Centre Kollam, University of Kerala 21/08/1977 658.835 TUL/M USCK2022 05/08/2023 Book