Principles of marketing / by Philip Kotler.

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Material type: Text

TextPublication details: Englewood Cliffs, N.J. : Prentice-Hall, c1986.Edition: 3rd edDescription: xxiv, 774 p. : ill. (some col.)ISBN:

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Holdings
Item type	Current library	Home library	Call number	Status	Date due	Barcode
Book	Study Centre Kollam, University of Kerala	Study Centre Kollam, University of Kerala	658.8 KOT/P (Browse shelf(Opens below))	Available		USCK3192

Previous	No cover image available No cover image available		No cover image available No cover image available				No cover image available No cover image available	Next
Previous	658.8 KAU/C Case study solutions: marketing/	658.8 KOT/M Marketing management : analysis, planning, and control /	658.8 KOT/M Marketing management : analysis, planning, and control /	658.8 KOT/P Principles of marketing /	658.8 MAN/P Principles and practice of marketing in India/	658.8 MAR Marketing management : arelationship marketing perspective/	658.8 NAI/M Marketing/	Next

Includes bibliographies and indexes.

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