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Principles of marketing / by Philip Kotler.

By: Material type: TextTextPublication details: Englewood Cliffs, N.J. : Prentice-Hall, c1986.Edition: 3rd edDescription: xxiv, 774 p. : ill. (some col.)ISBN:
  • 0137017316
Subject(s): DDC classification:
  • 658.8 KOT/P
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Holdings
Item type Current library Home library Call number Status Date due Barcode
Book Book Study Centre Kollam, University of Kerala Study Centre Kollam, University of Kerala 658.8 KOT/P (Browse shelf(Opens below)) Available USCK3192

Includes bibliographies and indexes.

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