Data And Text Mining: A Business Applications Approach/ Thomas W. Miller

By:

Miller, Thomas W

Material type: Text

TextPublication details: Pearson Education India, 2011.Description: 576 pISBN:

9788131721001
8131721000

Subject(s):

data mining

DDC classification:

006.3 MIL

Other classification:

Summary: This conceptual introduction to data mining within the context of business and marketing research provides a uniquely balanced approach that is neither too technical nor too management oriented. Using worked examples and business case studies, the text answers these four questions: why is data mining important to business and marketing research; how is data mining different from other types of research; what do we learn from data mining; and how do we do data mining? An excellent primer for upper-level courses in Business, Computer Science and Statistics.

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Holdings
Item type	Current library	Home library	Collection	Call number	Status	Date due	Barcode
Book	Dept. of Futures Studies Processing Center	Dept. of Futures Studies	Knowledge Management	006.3 MIL (Browse shelf(Opens below))	Available		DFSKM65

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Previous	006.3 HAN;1 Principles of data mining /	006.3 KAU Artificial Intelligence	006.3 KLI Fuzzy Sets, Uncertainty And Information/	006.3 MIL Data And Text Mining: A Business Applications Approach/	006.3 MIS Artificial intelligence /	006.3 NIL Artificial intelligence A new synthesis /	006.3 PAD Artificial intelligence and intelligent systems /	Next

This conceptual introduction to data mining within the context of business and marketing research provides a uniquely balanced approach that is neither too technical nor too management oriented. Using worked examples and business case studies, the text answers these four questions: why is data mining important to business and marketing research; how is data mining different from other types of research; what do we learn from data mining; and how do we do data mining? An excellent primer for upper-level courses in Business, Computer Science and Statistics.

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