Data And Text Mining: (Record no. 686458)
[ view plain ]
000 -LEADER | |
---|---|
fixed length control field | 01000nam a2200169 4500 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
ISBN | 9788131721001 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
ISBN | 8131721000 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 006.3 |
Item number | MIL |
084 ## - OTHER CLASSIFICATION NUMBER | |
Source of Number | Colon Classification |
100 ## - MAIN ENTRY--AUTHOR NAME | |
Personal name | Miller, Thomas W. |
245 ## - TITLE STATEMENT | |
Title | Data And Text Mining: |
Sub Title | A Business Applications Approach/ |
Statement of responsibility, etc | Thomas W. Miller |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Name of publisher | Pearson Education India, |
Year of publication | 2011. |
300 ## - PHYSICAL DESCRIPTION | |
Number of Pages | 576 p. |
520 ## - SUMMARY, ETC. | |
Summary, etc | This conceptual introduction to data mining within the context of business and marketing research provides a uniquely balanced approach that is neither too technical nor too management oriented. Using worked examples and business case studies, the text answers these four questions: why is data mining important to business and marketing research; how is data mining different from other types of research; what do we learn from data mining; and how do we do data mining? An excellent primer for upper-level courses in Business, Computer Science and Statistics. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical Term | data mining |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | Book |
Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home Library | Current Location | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Accession Number | Price effective from | Koha item type |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Knowledge Management | Dept. of Futures Studies | Dept. of Futures Studies | Processing Center | 23/05/2023 | 233.05 | 006.3 MIL | DFSKM65 | 23/05/2023 | Book |