Data And Text Mining: (Record no. 686458)

MARC details
000 -LEADER
fixed length control field 01000nam a2200169 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9788131721001
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 8131721000
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 006.3
Item number MIL
084 ## - OTHER CLASSIFICATION NUMBER
Source of Number Colon Classification
100 ## - MAIN ENTRY--AUTHOR NAME
Personal name Miller, Thomas W.
245 ## - TITLE STATEMENT
Title Data And Text Mining:
Sub Title A Business Applications Approach/
Statement of responsibility, etc Thomas W. Miller
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher Pearson Education India,
Year of publication 2011.
300 ## - PHYSICAL DESCRIPTION
Number of Pages 576 p.
520 ## - SUMMARY, ETC.
Summary, etc This conceptual introduction to data mining within the context of business and marketing research provides a uniquely balanced approach that is neither too technical nor too management oriented. Using worked examples and business case studies, the text answers these four questions: why is data mining important to business and marketing research; how is data mining different from other types of research; what do we learn from data mining; and how do we do data mining? An excellent primer for upper-level courses in Business, Computer Science and Statistics.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term data mining
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Home Library Current Location Shelving location Date acquired Cost, normal purchase price Full call number Accession Number Price effective from Koha item type
        Knowledge Management Dept. of Futures Studies Dept. of Futures Studies Processing Center 23/05/2023 233.05 006.3 MIL DFSKM65 23/05/2023 Book