Retailing management/ by Michael Levy,Barton Weitz and Dhruv Grewal

By:

Levy,Michael

Contributor(s):

Material type: Text

TextPublication details: Chennai: McGraw-Hill, 2022Edition: 9th EdDescription: xxxiii,670pISBN:

9789354601071

Subject(s):

DDC classification:

658.87 LEV/RET

Contents:

Sec.I.The World of Retailing-- 1.Introduction to the World of Retailing-- 2.Types of Retailers-- 3.Multichannel Retailing-- 4.Customer Buying Behaviour-- Sec.II.Retailing Strategy-- 5.Retail Market Strategy-- 6.Financial Strategy-- 7.Retail Locations-- 8.Retail Site location-- 9.Human Resource Management-- 10.Information Systems and Supply Chain Management-- 11.Customer Relationship Management-- Sec.III.Merchandise Management-- 12.Managing the Merchandise Planning Process-- 13.Buying Merchandise-- 14.Retail Pricing-- 15.Retail Communication Mix-- Sec.IV.Store Management-- 16.Managing the Store-- 17.Store Layout ,Design and Visual Merchandising-- 18.Customer Services-- Appendix.Starting your own Retail Business-- Sec.V.Cases.

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Holdings
Item type	Current library	Home library	Call number	Status	Date due	Barcode
Book	Study Centre Alappuzha, University of Kerala	Study Centre Alappuzha, University of Kerala	658.87 LEV/R (Browse shelf(Opens below))	Available		USCA6146
Book	Study Centre Pandalam ,University of Kerala	Study Centre Pandalam ,University of Kerala	658.87 LEV/RET (Browse shelf(Opens below))	Available		USCP2518

Includes index.
Section One—The World of Retailing

CHAPTER 1 Introduction to the World of Retailing
CHAPTER 2 Types of Retailers
CHAPTER 3 Multichannel Retailing
CHAPTER 4 Customer Buying Behavior

PART Two—Retailing Strategy

CHAPTER 5 Retail Market Strategy
CHAPTER 6 Financial Strategy
CHAPTER 7 Retail Locations
CHAPTER 8 Retail Site Location
CHAPTER 9 Human Resource Management
CHAPTER 10 Information Systems and Supply Chain Management
CHAPTER 11 Customer Relationship Management

PART Three—Merchandise Management

CHAPTER 12 Managing the Merchandise Planning Process
CHAPTER 13 Buying Merchandise
CHAPTER 14 Retail Pricing
CHAPTER 15 Retail Communication Mix

PART Four—Store Management

CHAPTER 16 Managing the Store
CHAPTER 17 Store Layout, Design, and Visual Merchandising
CHAPTER 18 Customer Service

Sec.I.The World of Retailing--
1.Introduction to the World of Retailing--
2.Types of Retailers--
3.Multichannel Retailing--
4.Customer Buying Behaviour--
Sec.II.Retailing Strategy--
5.Retail Market Strategy--
6.Financial Strategy--
7.Retail Locations--
8.Retail Site location--
9.Human Resource Management--
10.Information Systems and Supply Chain Management--
11.Customer Relationship Management--
Sec.III.Merchandise Management--
12.Managing the Merchandise Planning Process--
13.Buying Merchandise--
14.Retail Pricing--
15.Retail Communication Mix--
Sec.IV.Store Management--
16.Managing the Store--
17.Store Layout ,Design and Visual Merchandising--
18.Customer Services--
Appendix.Starting your own Retail Business--
Sec.V.Cases.

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