Retailing management/ (Record no. 669236)
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000 -LEADER | |
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fixed length control field | 02169nam a22002057a 4500 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
ISBN | 9789354601071 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.87 |
Item number | LEV/RET |
100 ## - MAIN ENTRY--AUTHOR NAME | |
Personal name | Levy,Michael |
245 ## - TITLE STATEMENT | |
Title | Retailing management/ |
Statement of responsibility, etc | by Michael Levy,Barton Weitz and Dhruv Grewal |
250 ## - EDITION STATEMENT | |
Edition statement | 9th Ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication | Chennai: |
Name of publisher | McGraw-Hill, |
Year of publication | 2022 |
300 ## - PHYSICAL DESCRIPTION | |
Number of Pages | xxxiii,670p. |
500 ## - GENERAL NOTE | |
General note | Includes index.<br/>Section One—The World of Retailing<br/><br/><br/>CHAPTER 1 Introduction to the World of Retailing<br/>CHAPTER 2 Types of Retailers<br/>CHAPTER 3 Multichannel Retailing<br/>CHAPTER 4 Customer Buying Behavior<br/><br/><br/>PART Two—Retailing Strategy<br/><br/><br/>CHAPTER 5 Retail Market Strategy<br/>CHAPTER 6 Financial Strategy<br/>CHAPTER 7 Retail Locations<br/>CHAPTER 8 Retail Site Location<br/>CHAPTER 9 Human Resource Management<br/>CHAPTER 10 Information Systems and Supply Chain Management<br/>CHAPTER 11 Customer Relationship Management<br/><br/><br/>PART Three—Merchandise Management<br/><br/><br/>CHAPTER 12 Managing the Merchandise Planning Process<br/>CHAPTER 13 Buying Merchandise<br/>CHAPTER 14 Retail Pricing<br/>CHAPTER 15 Retail Communication Mix<br/><br/><br/>PART Four—Store Management<br/><br/><br/>CHAPTER 16 Managing the Store<br/>CHAPTER 17 Store Layout, Design, and Visual Merchandising<br/>CHAPTER 18 Customer Service<br/><br/> |
505 ## - FORMATTED CONTENTS NOTE | |
Formatted contents note | Sec.I.The World of Retailing--<br/>1.Introduction to the World of Retailing--<br/>2.Types of Retailers--<br/>3.Multichannel Retailing--<br/>4.Customer Buying Behaviour--<br/>Sec.II.Retailing Strategy--<br/>5.Retail Market Strategy--<br/>6.Financial Strategy--<br/>7.Retail Locations--<br/>8.Retail Site location--<br/>9.Human Resource Management--<br/>10.Information Systems and Supply Chain Management--<br/>11.Customer Relationship Management--<br/>Sec.III.Merchandise Management--<br/>12.Managing the Merchandise Planning Process--<br/>13.Buying Merchandise--<br/>14.Retail Pricing--<br/>15.Retail Communication Mix--<br/>Sec.IV.Store Management--<br/>16.Managing the Store--<br/>17.Store Layout ,Design and Visual Merchandising--<br/>18.Customer Services--<br/>Appendix.Starting your own Retail Business--<br/>Sec.V.Cases. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical Term | Retail trade--Management |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical Term | Retail trade |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | Weitz,Barton [joint author] |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | Grewal,Dhruv [joint author] |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | Book |
Withdrawn status | Lost status | Damaged status | Not for loan | Home Library | Current Location | Date acquired | Cost, normal purchase price | Full call number | Accession Number | Price effective from | Koha item type |
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Study Centre Alappuzha, University of Kerala | Study Centre Alappuzha, University of Kerala | 16/01/2023 | 975.00 | 658.87 LEV/R | USCA6146 | 16/01/2023 | Book | ||||
Study Centre Pandalam ,University of Kerala | Study Centre Pandalam ,University of Kerala | 17/03/2023 | 975.00 | 658.87 LEV/RET | USCP2518 | 17/03/2023 | Book |