Retailing management/ (Record no. 669236)

MARC details
000 -LEADER
fixed length control field 02169nam a22002057a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9789354601071
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.87
Item number LEV/RET
100 ## - MAIN ENTRY--AUTHOR NAME
Personal name Levy,Michael
245 ## - TITLE STATEMENT
Title Retailing management/
Statement of responsibility, etc by Michael Levy,Barton Weitz and Dhruv Grewal
250 ## - EDITION STATEMENT
Edition statement 9th Ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication Chennai:
Name of publisher McGraw-Hill,
Year of publication 2022
300 ## - PHYSICAL DESCRIPTION
Number of Pages xxxiii,670p.
500 ## - GENERAL NOTE
General note Includes index.<br/>Section One—The World of Retailing<br/><br/><br/>CHAPTER 1 Introduction to the World of Retailing<br/>CHAPTER 2 Types of Retailers<br/>CHAPTER 3 Multichannel Retailing<br/>CHAPTER 4 Customer Buying Behavior<br/><br/><br/>PART Two—Retailing Strategy<br/><br/><br/>CHAPTER 5 Retail Market Strategy<br/>CHAPTER 6 Financial Strategy<br/>CHAPTER 7 Retail Locations<br/>CHAPTER 8 Retail Site Location<br/>CHAPTER 9 Human Resource Management<br/>CHAPTER 10 Information Systems and Supply Chain Management<br/>CHAPTER 11 Customer Relationship Management<br/><br/><br/>PART Three—Merchandise Management<br/><br/><br/>CHAPTER 12 Managing the Merchandise Planning Process<br/>CHAPTER 13 Buying Merchandise<br/>CHAPTER 14 Retail Pricing<br/>CHAPTER 15 Retail Communication Mix<br/><br/><br/>PART Four—Store Management<br/><br/><br/>CHAPTER 16 Managing the Store<br/>CHAPTER 17 Store Layout, Design, and Visual Merchandising<br/>CHAPTER 18 Customer Service<br/><br/>
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note Sec.I.The World of Retailing--<br/>1.Introduction to the World of Retailing--<br/>2.Types of Retailers--<br/>3.Multichannel Retailing--<br/>4.Customer Buying Behaviour--<br/>Sec.II.Retailing Strategy--<br/>5.Retail Market Strategy--<br/>6.Financial Strategy--<br/>7.Retail Locations--<br/>8.Retail Site location--<br/>9.Human Resource Management--<br/>10.Information Systems and Supply Chain Management--<br/>11.Customer Relationship Management--<br/>Sec.III.Merchandise Management--<br/>12.Managing the Merchandise Planning Process--<br/>13.Buying Merchandise--<br/>14.Retail Pricing--<br/>15.Retail Communication Mix--<br/>Sec.IV.Store Management--<br/>16.Managing the Store--<br/>17.Store Layout ,Design and Visual Merchandising--<br/>18.Customer Services--<br/>Appendix.Starting your own Retail Business--<br/>Sec.V.Cases.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Retail trade--Management
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Retail trade
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Weitz,Barton [joint author]
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Grewal,Dhruv [joint author]
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Home Library Current Location Date acquired Cost, normal purchase price Full call number Accession Number Price effective from Koha item type
        Study Centre Alappuzha, University of Kerala Study Centre Alappuzha, University of Kerala 16/01/2023 975.00 658.87 LEV/R USCA6146 16/01/2023 Book
        Study Centre Pandalam ,University of Kerala Study Centre Pandalam ,University of Kerala 17/03/2023 975.00 658.87 LEV/RET USCP2518 17/03/2023 Book