Practical guide to managing tourist experiences / Isabelle Frochot.
Material type: TextPublication details: Oxon: Routledge, 2022.Description: xii, 204 p.: illustrationsISBN:- 9780367819828
- 338.4791 FRO/P
Item type | Current library | Home library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Book | Institute of Management General Stacks | Institute of Management | 338.4791 FRO/P (Browse shelf(Opens below)) | Available | IMK16916 |
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338.4791 DIL/A Air transport and tourism: interrelationship, operations and strategies/ | 338.4791 DUX/C Creative tourism: activating cultural resources and engaging creative travellers/ | 338.4791 FRA/M Managing airline networks: design, integration and innovative technologies/ | 338.4791 FRO/P Practical guide to managing tourist experiences / | 338.4791 GIL Advances in tourism: technology and systems/ | 338.4791 GUP/A Aviation hospitality management/ | 338.4791 HAL/M Managing tourism enterprises: start-up, growth and resilience/ |
Includes bibliographical references and index.
Introduction -- 1: Investigating vacation behaviour -- 2: Unlocking the dynamics of the holiday experience : why consumers travel and how they engage with the experience -- 3: Deep experiences -- 4: Major tourism trends -- 5: Generating the experience -- 6: The experience generator.
This book provides students with a concise and practical guide that presents the key understandings of the tourist experience and provides strategic guidance on how to develop an impactful and memorable experience. Chapters follow the path of the tourist journey, firstly exploring consumer behaviour, the decision-making process and the tourist́⁰₉s need for escape, and providing insights into the strategic implications of consumer behaviour and the concept of immersion in tourism. Subsequent chapters look at the impact of experiences, trends in tourism experience such as wellness, sustainability, authenticity, and fantasy, and provide experience design models. The final chapter offers a unique ten-step approach to designing impactful and memorable tourist experiences. Highly practical and engaging, this book is packed full of case studies and examples, from forest bathing in Finland to truffle hunting in Italy, as well as tools and exercises to guide the design process. This offers students a full understanding of how the experience is lived from the tourist perspective, how tourism providers can manage that process and develop successful experimental marketing interventions. This is essential reading for all tourism students and future tourism managers.
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