Business economics/ by Roger Perman and John Scouller

By:

Perman, Roger

Contributor(s):

Scouller,John

Material type: Text

TextPublication details: Oxford ; New York : Oxford University Press, 1999.Description: 328pISBN:

0198775245

Subject(s):

Managerial economics

DDC classification:

338.502 PER/B

Contents:

PART I: THE SEARCH FOR VALUE, MARKETS, CONSUMERS AND FIRMS 1. Economic Activity and Value Creation -- 2. The Operation of the Market, Market Forces and Market Equilibrium-- 3. Individual Choices, the Supply of Work, and the Demand for Goods-- 4. The Nature, Purpose, and Objectives of Firms-- 5. The Search for Added Value and the Costs of Production-- PART II: THE SEARCH FOR VALUE, PRICES, PROFITS, AND THE FIRM'S COMPETITIVE ENVIRONMENT 6. The Competitive Market Model 7. The Monopoly Model and Barriers to Entry 8. Oligopoly and Strategic Competition PART III: THE SEARCH FOR VALUE, VALUE CREATION, THE SCOPE OF THE FIRM, AND ITS GOVERNANCE 9. The Search for Value and the Firm's Investment Decisions 10. Value Creation and Sustainable Competitive Advantage-- 11. Value Creation, the Scope of the Firm, and Acquisitions-- 12. Ownership, Management, and the Search for Value-- PART IV: THE SEARCH FOR VALUE AND THE WIDER ENVIRONMENT OF THE FIRM 13. The Search for Value and the Legislative and Regulatory Environment 14. The Firm and the Macroeconomic Environment 15. Economic Forecasting 16. The Search for Value, International trade, and Economic Performance Bibliograpjy Index

Summary: Intended for MBA business economics courses, this text is aimed at 1st and 2nd year undergraduate students of business economics and business studies

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Holdings
Item type	Current library	Home library	Call number	Status	Date due	Barcode
Book	Study Centre Alappuzha, University of Kerala	Study Centre Alappuzha, University of Kerala	338.502 PER/B (Browse shelf(Opens below))	Available		USCA3487

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PART I: THE SEARCH FOR VALUE, MARKETS, CONSUMERS AND FIRMS
1. Economic Activity and Value Creation --
2. The Operation of the Market, Market Forces and Market Equilibrium--
3. Individual Choices, the Supply of Work, and the Demand for Goods--
4. The Nature, Purpose, and Objectives of Firms--
5. The Search for Added Value and the Costs of Production--
PART II: THE SEARCH FOR VALUE, PRICES, PROFITS, AND THE FIRM'S COMPETITIVE ENVIRONMENT
6. The Competitive Market Model
7. The Monopoly Model and Barriers to Entry
8. Oligopoly and Strategic Competition
PART III: THE SEARCH FOR VALUE, VALUE CREATION, THE SCOPE OF THE FIRM, AND ITS GOVERNANCE
9. The Search for Value and the Firm's Investment Decisions
10. Value Creation and Sustainable Competitive Advantage--
11. Value Creation, the Scope of the Firm, and Acquisitions--
12. Ownership, Management, and the Search for Value--
PART IV: THE SEARCH FOR VALUE AND THE WIDER ENVIRONMENT OF THE FIRM
13. The Search for Value and the Legislative and Regulatory Environment
14. The Firm and the Macroeconomic Environment
15. Economic Forecasting
16. The Search for Value, International trade, and Economic Performance
Bibliograpjy
Index

Intended for MBA business economics courses, this text is aimed at 1st and 2nd year undergraduate students of business economics and business studies

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