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Perman, Roger

Business economics/ by Roger Perman and John Scouller - Oxford ; New York : Oxford University Press, 1999. - 328p.

PART I: THE SEARCH FOR VALUE, MARKETS, CONSUMERS AND FIRMS
1. Economic Activity and Value Creation --
2. The Operation of the Market, Market Forces and Market Equilibrium--
3. Individual Choices, the Supply of Work, and the Demand for Goods--
4. The Nature, Purpose, and Objectives of Firms--
5. The Search for Added Value and the Costs of Production--
PART II: THE SEARCH FOR VALUE, PRICES, PROFITS, AND THE FIRM'S COMPETITIVE ENVIRONMENT
6. The Competitive Market Model
7. The Monopoly Model and Barriers to Entry
8. Oligopoly and Strategic Competition
PART III: THE SEARCH FOR VALUE, VALUE CREATION, THE SCOPE OF THE FIRM, AND ITS GOVERNANCE
9. The Search for Value and the Firm's Investment Decisions
10. Value Creation and Sustainable Competitive Advantage--
11. Value Creation, the Scope of the Firm, and Acquisitions--
12. Ownership, Management, and the Search for Value--
PART IV: THE SEARCH FOR VALUE AND THE WIDER ENVIRONMENT OF THE FIRM
13. The Search for Value and the Legislative and Regulatory Environment
14. The Firm and the Macroeconomic Environment
15. Economic Forecasting
16. The Search for Value, International trade, and Economic Performance
Bibliograpjy
Index


Intended for MBA business economics courses, this text is aimed at 1st and 2nd year undergraduate students of business economics and business studies

ISBN: 0198775245

Subjects--Topical Terms:
Managerial economics

Dewey Class. No.: 338.502 / PER/B