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Research Methodology: Concepts and Cases/ by Deepak Chawla and Neena Sondhi

By: Contributor(s): Material type: TextTextPublication details: New Delhi: Vikas Publishing House, 2016.Edition: 2nd edDescription: xxvii,788pISBN:
  • 9789325982390
Subject(s): DDC classification:
  • 001.42 CHA/R
Contents:
1. Introduction to Business Research 2. Formulation of the Research Problem and Development of the Research Hypothesis 3. Research Designs: Exploratory and Descriptive 4. Experimental Research Designs 5. Secondary Data Collection Methods 6. Qualitative Methods of Data Collection 7. Attitude Measurement and Scaling
8. Questionnaire Designing 9. Sampling Considerations 10. Data Processing 11. Univariate and Bivariate Analysis of Data 12. Testing of Hypotheses 13. Analysis of Variance Techniques 14. Non-Parametric Tests
15. Correlation and Regression Analysis 16. Factor Analysis 17. Discriminant Analysis 18. Cluster Analysis 19. Multidimensional Scaling and Perceptual Mapping 20. Conjoint Analysis 21. Report Writing and Presentation of Result
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Holdings
Item type Current library Home library Call number Status Date due Barcode
Book Book Study Centre Alappuzha, University of Kerala Study Centre Alappuzha, University of Kerala 001.42 CHA/R (Browse shelf(Opens below)) Available USCA4713

1. Introduction to Business Research
2. Formulation of the Research Problem and Development of the Research Hypothesis
3. Research Designs: Exploratory and Descriptive
4. Experimental Research Designs
5. Secondary Data Collection Methods
6. Qualitative Methods of Data Collection
7. Attitude Measurement and Scaling

8. Questionnaire Designing
9. Sampling Considerations
10. Data Processing
11. Univariate and Bivariate Analysis of Data
12. Testing of Hypotheses
13. Analysis of Variance Techniques
14. Non-Parametric Tests

15. Correlation and Regression Analysis
16. Factor Analysis
17. Discriminant Analysis
18. Cluster Analysis
19. Multidimensional Scaling and Perceptual Mapping
20. Conjoint Analysis
21. Report Writing and Presentation of Result

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