Brand wars : combat strategies for Indian brands / Rajiv Gupte, Anand Limaye.

By:

Gupte, Rajiv

Contributor(s):

Limaye, Anand

Material type: Text

TextPublication details: London: Sage, 2021.Description: 262 pagesISBN:

9789354790669

Subject(s):

Brand Management -- India

DDC classification:

658.8B GUP

Summary: "Market disruption, pandemic-ridden economy, and China's digital and mobile dominance-Indian brands are swimming through these rough tides to survive and win. They are financially and strategically battling to takeover and conquer not just the Indian market but the global terrain as well. Derived from the warfare strategies used by countries to win wars, Brand Wars illustrates proven and tested brand strategies by analysing the success and failures of more than 500 iconic brands over the last 50 years. It also presents original models such as Brand Combat, Battlefield and Capability Leveraging to help brands develop capacity, capture value and use the right resources against competition. Filled with suggestions for sustained competitive advantage, this book will encourage small and big businesses alike to compete in the marketplace and fulfil their aspirations"--

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Holdings
Item type	Current library	Home library	Call number	Status	Date due	Barcode
Book	Institute of Management	Institute of Management	658.8B GUP (Browse shelf(Opens below))	Available		IMK16856

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Previous	658.8B GAL Building brands : strategy and tactics	658.8B GEL Global brand strategy : unlocking brand potential across countries, culures and markets	658.8B GLA Brand transformation : transforming firm performance by disruptive, pragmatic and achievable brand /	658.8B GUP Brand wars : combat strategies for Indian brands /	658.8B HAI Brand failures : the truth about the 100 biggest brandinbg mistakes of all time	658.8B HAI Brand failures : the truth about the 100 biggest branding mistakes of all time	658.8B HAL Darwin's brands : adapting for success	Next

"Market disruption, pandemic-ridden economy, and China's digital and mobile dominance-Indian brands are swimming through these rough tides to survive and win. They are financially and strategically battling to takeover and conquer not just the Indian market but the global terrain as well. Derived from the warfare strategies used by countries to win wars, Brand Wars illustrates proven and tested brand strategies by analysing the success and failures of more than 500 iconic brands over the last 50 years. It also presents original models such as Brand Combat, Battlefield and Capability Leveraging to help brands develop capacity, capture value and use the right resources against competition. Filled with suggestions for sustained competitive advantage, this book will encourage small and big businesses alike to compete in the marketplace and fulfil their aspirations"--

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