Brand wars : (Record no. 636227)
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000 -LEADER | |
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fixed length control field | 01287cam a22001575i 4500 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
ISBN | 9789354790669 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.8B |
Item number | GUP |
100 1# - MAIN ENTRY--AUTHOR NAME | |
Personal name | Gupte, Rajiv |
245 10 - TITLE STATEMENT | |
Title | Brand wars : |
Sub Title | combat strategies for Indian brands / |
Statement of responsibility, etc | Rajiv Gupte, Anand Limaye. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication | London: |
Name of publisher | Sage, |
Year of publication | 2021. |
300 ## - PHYSICAL DESCRIPTION | |
Number of Pages | 262 pages. |
520 ## - SUMMARY, ETC. | |
Summary, etc | "Market disruption, pandemic-ridden economy, and China's digital and mobile dominance-Indian brands are swimming through these rough tides to survive and win. They are financially and strategically battling to takeover and conquer not just the Indian market but the global terrain as well. Derived from the warfare strategies used by countries to win wars, Brand Wars illustrates proven and tested brand strategies by analysing the success and failures of more than 500 iconic brands over the last 50 years. It also presents original models such as Brand Combat, Battlefield and Capability Leveraging to help brands develop capacity, capture value and use the right resources against competition. Filled with suggestions for sustained competitive advantage, this book will encourage small and big businesses alike to compete in the marketplace and fulfil their aspirations"-- |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical Term | Brand Management |
Geographic subdivision | India |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Limaye, Anand, |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | Book |
Withdrawn status | Lost status | Damaged status | Not for loan | Home Library | Current Location | Date acquired | Cost, normal purchase price | Full call number | Accession Number | Price effective from | Koha item type |
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Institute of Management | Institute of Management | 01/04/2022 | 550.00 | 658.8B GUP | IMK16856 | 01/04/2022 | Book |