Brand wars : (Record no. 636227)

MARC details
000 -LEADER
fixed length control field 01287cam a22001575i 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9789354790669
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8B
Item number GUP
100 1# - MAIN ENTRY--AUTHOR NAME
Personal name Gupte, Rajiv
245 10 - TITLE STATEMENT
Title Brand wars :
Sub Title combat strategies for Indian brands /
Statement of responsibility, etc Rajiv Gupte, Anand Limaye.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication London:
Name of publisher Sage,
Year of publication 2021.
300 ## - PHYSICAL DESCRIPTION
Number of Pages 262 pages.
520 ## - SUMMARY, ETC.
Summary, etc "Market disruption, pandemic-ridden economy, and China's digital and mobile dominance-Indian brands are swimming through these rough tides to survive and win. They are financially and strategically battling to takeover and conquer not just the Indian market but the global terrain as well. Derived from the warfare strategies used by countries to win wars, Brand Wars illustrates proven and tested brand strategies by analysing the success and failures of more than 500 iconic brands over the last 50 years. It also presents original models such as Brand Combat, Battlefield and Capability Leveraging to help brands develop capacity, capture value and use the right resources against competition. Filled with suggestions for sustained competitive advantage, this book will encourage small and big businesses alike to compete in the marketplace and fulfil their aspirations"--
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Brand Management
Geographic subdivision India
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Limaye, Anand,
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Home Library Current Location Date acquired Cost, normal purchase price Full call number Accession Number Price effective from Koha item type
        Institute of Management Institute of Management 01/04/2022 550.00 658.8B GUP IMK16856 01/04/2022 Book