Making Numbers Count: The Art and Science of Communicating Numbers/ by Chip Heath and Karla Starr

By:

Heath,Chip

Contributor(s):

Starr,Karla

Material type: Text

TextPublication details: UK : Bantam Press, 2022.Description: xvii,172pISBN:

9781787634220

Subject(s):

DDC classification:

001.4226 HEA/M

Contents:

1.Translate everything, favor user-friendly numbers. -- Translate everything ; -Avoid numbers : perfect translations don't need numbers ; -Try focusing on 1 at a time ; - Favor user-friendly numbers --

2.To help people grasp your numbers, ground them in the familiar, concrete, and human scale. -- -Find your fathom : help people understand through simple, familiar comparisons ; -Convert abstract numbers into concrete objects ; - Recast your number into different dimensions : try time, space, distance, money, and Pringles ; -Human scale : use the Goldilocks principle to make your numbers just right --

3.Use emotional numbers (surprising and meaningful) to move people to think and act differently. -Florence Nightingale avoids dry statistics by using transferred emotion ; -Comparatives, superlatives, and category jumpers ; - Emotional amplitude : selecting combos that hit the right notes together ; - Make it personal : "This is about you" ; -Bring your number into the room with a demonstration ; -Avoid numbing by converting your number to a process that unfolds over time ; -Offer an encore ; -Make people pay attention by crystalizing a pattern, then breaking it --

4.Build a scale model. -Map the landscape by finding the landmarks ; -Build a scale model you can work with ; - Epilogue: The value of numbers -- Appendix: Making your numbers user-friendly.-

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Holdings
Item type	Current library	Home library	Call number	Status	Date due	Barcode
Book	Study Centre Alappuzha, University of Kerala	Study Centre Alappuzha, University of Kerala	001.4226 HEA/M (Browse shelf(Opens below))	Available		USCA6050

1.Translate everything, favor user-friendly numbers. --
Translate everything ;
-Avoid numbers : perfect translations don't need numbers ;
-Try focusing on 1 at a time ;
- Favor user-friendly numbers --

2.To help people grasp your numbers, ground them in the familiar, concrete, and human scale. --
-Find your fathom : help people understand through simple, familiar comparisons ;
-Convert abstract numbers into concrete objects ; -
Recast your number into different dimensions : try time, space, distance, money, and Pringles ;
-Human scale : use the Goldilocks principle to make your numbers just right --

3.Use emotional numbers (surprising and meaningful) to move people to think and act differently.
-Florence Nightingale avoids dry statistics by using transferred emotion ;
-Comparatives, superlatives, and category jumpers ;
- Emotional amplitude : selecting combos that hit the right notes together ;
- Make it personal : "This is about you" ;
-Bring your number into the room with a demonstration ;
-Avoid numbing by converting your number to a process that unfolds over time ;
-Offer an encore ;
-Make people pay attention by crystalizing a pattern, then breaking it --

4.Build a scale model.
-Map the landscape by finding the landmarks ;
-Build a scale model you can work with ;
- Epilogue: The value of numbers --
Appendix: Making your numbers user-friendly.-

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