Making Numbers Count: (Record no. 633990)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01934nam a22002057a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781787634220 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 001.4226 |
| Item number | HEA/M |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Heath,Chip |
| 245 ## - TITLE STATEMENT | |
| Title | Making Numbers Count: |
| Sub Title | The Art and Science of Communicating Numbers/ |
| Statement of responsibility, etc | by Chip Heath and Karla Starr |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | UK : |
| Name of publisher | Bantam Press, |
| Year of publication | 2022. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xvii,172p. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | 1.Translate everything, favor user-friendly numbers. --<br/>Translate everything ; <br/>-Avoid numbers : perfect translations don't need numbers ; <br/>-Try focusing on 1 at a time ;<br/>- Favor user-friendly numbers --<br/> |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | 2.To help people grasp your numbers, ground them in the familiar, concrete, and human scale. --<br/>-Find your fathom : help people understand through simple, familiar comparisons ; <br/>-Convert abstract numbers into concrete objects ; -<br/>Recast your number into different dimensions : try time, space, distance, money, and Pringles ; <br/>-Human scale : use the Goldilocks principle to make your numbers just right --<br/> |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | 3.Use emotional numbers (surprising and meaningful) to move people to think and act differently. <br/>-Florence Nightingale avoids dry statistics by using transferred emotion ; <br/>-Comparatives, superlatives, and category jumpers ;<br/>- Emotional amplitude : selecting combos that hit the right notes together ;<br/>- Make it personal : "This is about you" ; <br/>-Bring your number into the room with a demonstration ;<br/>-Avoid numbing by converting your number to a process that unfolds over time ; <br/>-Offer an encore ; <br/>-Make people pay attention by crystalizing a pattern, then breaking it --<br/> |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | 4.Build a scale model. <br/>-Map the landscape by finding the landmarks ;<br/>-Build a scale model you can work with ;<br/>- Epilogue: The value of numbers --<br/>Appendix: Making your numbers user-friendly.- |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Visual communication |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Information visualization |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Starr,Karla |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home Library | Current Location | Date acquired | Cost, normal purchase price | Full call number | Accession Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Study Centre Alappuzha, University of Kerala | Study Centre Alappuzha, University of Kerala | 10/03/2022 | 799.00 | 001.4226 HEA/M | USCA6050 | 10/03/2022 | Book |