Services Marketing: text and cases

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Material type: Text

TextPublication details: Noida Pearson 2012Edition: 2nd edDescription: xii, 660pISBN:

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Holdings
Item type	Current library	Home library	Call number	Status	Date due	Barcode
Book	Study Centre Pandalam ,University of Kerala Processing Center	Study Centre Pandalam ,University of Kerala	658.8 VER/S (Browse shelf(Opens below))	Available		USCP1128

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Previous	658.8 RAM/M Marketing Management: Indian Context Global Perspective	658.8 SUU/M Marketing management	658.8 VER/M Marketing of Services: strategies for growth	658.8 VER/S Services Marketing: text and cases	658.81 RIL/M Marketing and Sales Strategy	658.83 KUM/M Marketing Research; a global outlook	658.83 LUC/M Marketing Research	Next

Includes index

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