Services Marketing: text and cases (Record no. 616286)
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000 -LEADER | |
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fixed length control field | 00433nam a22001817a 4500 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9788131754474 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.8 |
Item number | VER/S |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Verma Harsh V |
245 ## - TITLE STATEMENT | |
Title | Services Marketing: text and cases |
250 ## - EDITION STATEMENT | |
Edition statement | 2nd ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Place of publication, distribution, etc. | Noida |
Name of publisher, distributor, etc. | Pearson |
Date of publication, distribution, etc. | 2012 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xii, 660p. |
500 ## - GENERAL NOTE | |
General note | Includes index |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Marketing Management |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Service Marketing |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Management |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | Book |
Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
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Study Centre Pandalam ,University of Kerala | Study Centre Pandalam ,University of Kerala | Processing Center | 07/01/2022 | 658.8 VER/S | USCP1128 | 07/01/2022 | 07/01/2022 | Book |