Strategic Management
Material type: TextPublication details: New York John Wiley and Sons 2001Description: xvii, 442pISBN:- 9971513676
- 658.402 1 SAL/S
Item type | Current library | Home library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Book | Study Centre Pandalam ,University of Kerala Processing Center | Study Centre Pandalam ,University of Kerala | 658.402 1 SAL/S (Browse shelf(Opens below)) | Available | USCP741 |
Browsing Study Centre Pandalam ,University of Kerala shelves, Shelving location: Processing Center Close shelf browser (Hides shelf browser)
658.4 CHA Management Optimisation Techniques | 658.402 1 MIT/S Strategic Management | 658.402 1 MOH/S Strategic Management: current trends and issues | 658.402 1 SAL/S Strategic Management | 658.402 1 SEN/S Strategic Management | 658.402 1 WHE/C Concepts in Strategic Management and Business Policy | 658.402 AGA/S Strategic Human Resource Management |
Includes index
1. Introduction.
2. Business Strategy.
3. Competitive Advantage.
4. Internal Context: Organization Design.
5. Organization and Competitive Advantage.
6. External Context: Industry Analysis.
7. The Spectrum of Competition and Niche Markets.
8. Competition in Concentrated Markets.
9. Entry and the Advantage of Incumbency.
10. Creating and Capturing Value in the Value Chain.
11. Strategic Management in a Changing Environment.
12. Strategy in Markets With Demand-Side Increasing Returns.
13. Globalization and Strategy.
14. Corporate Strategy: Managing for Value in a Multibusiness Company.
15. The Strategy Process.
Appendix: Applying Game Theory to Strategic Management.
Credits.
Index.
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