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Innovation in marketing New perspectives for profit ands growth /

By:

Levitt, Theodore

Material type: Text

Text

TextSeries: McGraw-Hill series in marketing and advertising ed by Steuart Henderson BrittPublication details: 1962.

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Holdings
Item type	Current library	Home library	Collection	Call number	Vol info	Status	Date due	Barcode
General	Kerala University Library	Kerala University Library	LC1 Live Collection Groud Floor	X:51 K21 (Browse shelf(Opens below))	LC1	Available		91437

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Previous	X:51 J7 Problems in marketing /	X:51 J8-J8;1 Effective marketing action /	X:51 J8-J8;1 Effective marketing action /	X:51 K21 Innovation in marketing New perspectives for profit ands growth /	X:51 K3 Management of promotion Consumer behaviour and demand stimulation /	X:51 K31-K31;1 Marketing and the behavioural science Selected readings /	X:51 K31-K31;1 Marketing and the behavioural science Selected readings /	Next

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