Innovation in marketing (Record no. 60789)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00379nam a2200121Ia 4500 |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Levitt, Theodore |
| 245 ## - TITLE STATEMENT | |
| Title | Innovation in marketing |
| Sub Title | New perspectives for profit ands growth / |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Year of publication | 1962. |
| 490 ## - SERIES STATEMENT | |
| Series statement | McGraw-Hill series in marketing and advertising ed by Steuart Henderson Britt |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home Library | Current Location | Date acquired | Full call number | Accession Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| LC1 Live Collection Groud Floor | Kerala University Library | Kerala University Library | 12/08/2017 | X:51 K21 | 91437 | 12/08/2017 | General |