Handbook of marketing analytics: methods and applications in marketing management, public policy, and litigation support/ edited by Natalie Mizik and Dominique M. Hanssens.

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Material type: Text

TextPublication details: UK: Edward Elgar, 2018.Description: 688 pagesISBN:

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Holdings
Item type	Current library	Home library	Call number	Status	Date due	Barcode
Book	Institute of Management Reference	Institute of Management	R 658.8 MAR (Browse shelf(Opens below))	Available		IMK15471

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