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Handbook of marketing analytics: methods and applications in marketing management, public policy, and litigation support/ edited by Natalie Mizik and Dominique M. Hanssens.

Contributor(s): Material type: TextTextPublication details: UK: Edward Elgar, 2018.Description: 688 pagesISBN:
  • 9781784716745
Subject(s): DDC classification:
  • R 658.8 MAR
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Holdings
Item type Current library Home library Call number Status Date due Barcode
Book Book Institute of Management Reference Institute of Management R 658.8 MAR (Browse shelf(Opens below)) Available IMK15471

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