Corporate brand personality: re-focus your organization's culture to build trust, respect and authenticity/ Everett Lesley.

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Material type: Text

TextPublication details: London: KoganPage, 2016.Description: 192 pagesISBN:

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Holdings
Item type	Current library	Home library	Call number	Status	Date due	Barcode
Book	Institute of Management Processing Center	Institute of Management	658.8B EVE (Browse shelf(Opens below))	Available		IMK14956

Previous	No cover image available No cover image available	No cover image available No cover image available	No cover image available No cover image available		No cover image available No cover image available	No cover image available No cover image available	No cover image available No cover image available	Next
Previous	658.8B DUT Brand mangement : principles and practices	658.8B EDW Creating Passion Brands: Getting to the heart of branding	658.8B ELL Strategic brand management	658.8B EVE Corporate brand personality: re-focus your organization's culture to build trust, respect and authenticity/	658.8B FLO Branding a store : How to build successful retail brands in a changing market place	658.8B GAL Building brands : strategy and tactics	658.8B GEL Global brand strategy : unlocking brand potential across countries, culures and markets	Next

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