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Corporate brand personality: re-focus your organization's culture to build trust, respect and authenticity/

Everett, Lesley

Corporate brand personality: re-focus your organization's culture to build trust, respect and authenticity/ Everett Lesley. - London: KoganPage, 2016. - 192 pages.

ISBN: 9780749471378

Subjects--Topical Terms:
Brand Management

Dewey Class. No.: 658.8B / EVE

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