Marketing in China / edited by Yonggui Wang.

Contributor(s):

Wang, Yonggui

Material type: Text

TextSeries: SAGE library in marketingPublication details: London: Sage, 2016.Description: 4 volumes : illustrationsISBN:

9781473915794 (paperback)

Subject(s):

DDC classification:

658.8 MAR.1

Contents:

Volume 1. Access to modern marketing -- volume 2. application of Western marketing in China -- volume 3. Rapid growth of marketing in China -- volume 4. Prosperity of marketing in China.

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Holdings
Item type	Current library	Home library	Call number	Status	Date due	Barcode
Book	Institute of Management Processing Center	Institute of Management	658.8 MAR.1 (Browse shelf(Opens below))	Available		IMK14831

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Previous	658.8 MAN Management strategies and innovation/	658.8 MAR Habit : the 95% of behaviour marketers ignore	658.8 MAR Marketing theory : a student text /	658.8 MAR.1 Marketing in China /	658.8 MAT Marketing management	658.8 MAT Readings in marketing	658.8 MAZ Marketing challenges	Next

Includes bibliographical references.

Volume 1. Access to modern marketing -- volume 2. application of Western marketing in China -- volume 3. Rapid growth of marketing in China -- volume 4. Prosperity of marketing in China.

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