Marketing in China /

Marketing in China / edited by Yonggui Wang. - London: Sage, 2016. - 4 volumes : illustrations ; - SAGE library in marketing .

Includes bibliographical references.

Volume 1. Access to modern marketing -- volume 2. application of Western marketing in China -- volume 3. Rapid growth of marketing in China -- volume 4. Prosperity of marketing in China.

9781473915794 (paperback)


Marketing--China.
Marketing management

658.8 / MAR.1