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Traction : how any startup can achieve explosive customer growth / Gabriel Weinberg and Justin Mares.

By: Contributor(s): Material type: TextTextPublication details: Britain: Portfolio/Penguin 2015.Description: xiii, 222 pagesISBN:
  • 9780241242537
Subject(s): DDC classification:
  • 658.11 WEI
Online resources:
Contents:
Preface: Traction Trumps Everything -- Traction Channels -- Traction Thinking -- Bullseye -- Traction Testing -- Critical Path -- Targeting Blogs -- Publicity -- Unconventional PR -- Search Engine Marketing (SEM) -- Social and Display Ads -- Offline Ads -- Search Engine Optimization (SEO) -- Content Marketing -- Email Marketing -- Viral Marketing -- Engineering as Marketing -- Business Development (BD) -- Sales -- Affiliate Programs -- Existing Platforms -- Trade Shows -- Offline Events -- Speaking Engagements -- Community Building -- Acknowledgments -- Appendix: Midds Ring Tests -- Index.
Summary: "Most startups don't fail because they can't build a product. Most startups fail because they can't get traction, "--Amazon.com.
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Includes index.

Preface: Traction Trumps Everything -- Traction Channels -- Traction Thinking -- Bullseye -- Traction Testing -- Critical Path -- Targeting Blogs -- Publicity -- Unconventional PR -- Search Engine Marketing (SEM) -- Social and Display Ads -- Offline Ads -- Search Engine Optimization (SEO) -- Content Marketing -- Email Marketing -- Viral Marketing -- Engineering as Marketing -- Business Development (BD) -- Sales -- Affiliate Programs -- Existing Platforms -- Trade Shows -- Offline Events -- Speaking Engagements -- Community Building -- Acknowledgments -- Appendix: Midds Ring Tests -- Index.

"Most startups don't fail because they can't build a product. Most startups fail because they can't get traction, "--Amazon.com.

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