Traction : (Record no. 581251)

MARC details
000 -LEADER
fixed length control field 01674cam a2200277 i 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780241242537
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.11
Item number WEI
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Weinberg, Gabriel,
245 10 - TITLE STATEMENT
Title Traction :
Remainder of title how any startup can achieve explosive customer growth /
Statement of responsibility, etc. Gabriel Weinberg and Justin Mares.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Britain:
Name of publisher, distributor, etc. Portfolio/Penguin
Date of publication, distribution, etc. 2015.
300 ## - PHYSICAL DESCRIPTION
Extent xiii, 222 pages ;
500 ## - GENERAL NOTE
General note Includes index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Preface: Traction Trumps Everything -- Traction Channels -- Traction Thinking -- Bullseye -- Traction Testing -- Critical Path -- Targeting Blogs -- Publicity -- Unconventional PR -- Search Engine Marketing (SEM) -- Social and Display Ads -- Offline Ads -- Search Engine Optimization (SEO) -- Content Marketing -- Email Marketing -- Viral Marketing -- Engineering as Marketing -- Business Development (BD) -- Sales -- Affiliate Programs -- Existing Platforms -- Trade Shows -- Offline Events -- Speaking Engagements -- Community Building -- Acknowledgments -- Appendix: Midds Ring Tests -- Index.
520 ## - SUMMARY, ETC.
Summary, etc. "Most startups don't fail because they can't build a product. Most startups fail because they can't get traction, "--Amazon.com.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Organizational behaviour
-- New business enterprises.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Success in business.
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element New business enterprises.
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Success in business.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Mares, Justin,
856 42 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="https://www.loc.gov/catdir/enhancements/fy1617/2015510340-b.html">https://www.loc.gov/catdir/enhancements/fy1617/2015510340-b.html</a>
856 42 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="https://www.loc.gov/catdir/enhancements/fy1617/2015510340-d.html">https://www.loc.gov/catdir/enhancements/fy1617/2015510340-d.html</a>
856 41 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="https://www.loc.gov/catdir/enhancements/fy1617/2015510340-s.html">https://www.loc.gov/catdir/enhancements/fy1617/2015510340-s.html</a>
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Institute of Management Institute of Management Processing Center 09/11/2020 699.00   658.11 WEI IMK14787 09/11/2020 09/11/2020 Book