Integrated advertising, promotion and marketing communications/ Kenneth E. Clow, Donald E. Baack

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Material type: Text

TextPublication details: Noida: Pearson, 2014.Edition: 6th EditionDescription: 455 pagesISBN:

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Holdings
Item type	Current library	Home library	Call number	Status	Date due	Barcode
Book	Institute of Management Processing Center	Institute of Management	659.1 CLO (Browse shelf(Opens below))	Available		IMK15928

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Previous	659.1 CHU Advertising, sales and promotion management	659.1 CHU Advertising, sales and promotion management	659.1 CLO Integrated advertising, promotion & marketing communications/	659.1 CLO Integrated advertising, promotion and marketing communications/	659.1 CRU Man who sold America : the amazing ( But true) story of Albert D Lasker and the creation of the advertising company	659.1 DIW Advertising management	659.1 FEL Advertising: Concept and copy	Next

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