Integrated advertising, promotion and marketing communications/ (Record no. 581194)

MARC details
000 -LEADER
fixed length control field 00450nam a22001577a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789332518377
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Item number CLO
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Clow, Kenneth E.
245 ## - TITLE STATEMENT
Title Integrated advertising, promotion and marketing communications/
Statement of responsibility, etc. Kenneth E. Clow, Donald E. Baack
250 ## - EDITION STATEMENT
Edition statement 6th Edition.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Noida:
Name of publisher, distributor, etc. Pearson,
Date of publication, distribution, etc. 2014.
300 ## - PHYSICAL DESCRIPTION
Extent 455 pages.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising management
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Baack, Donald E.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Institute of Management Institute of Management Processing Center 02/11/2020 809.00   659.1 CLO IMK15928 02/11/2020 02/11/2020 Book