Integrated advertising, promotion and marketing communications/ (Record no. 581194)
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000 -LEADER | |
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fixed length control field | 00450nam a22001577a 4500 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9789332518377 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 659.1 |
Item number | CLO |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Clow, Kenneth E. |
245 ## - TITLE STATEMENT | |
Title | Integrated advertising, promotion and marketing communications/ |
Statement of responsibility, etc. | Kenneth E. Clow, Donald E. Baack |
250 ## - EDITION STATEMENT | |
Edition statement | 6th Edition. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Place of publication, distribution, etc. | Noida: |
Name of publisher, distributor, etc. | Pearson, |
Date of publication, distribution, etc. | 2014. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | 455 pages. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Advertising management |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | Baack, Donald E. |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | Book |
Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
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Institute of Management | Institute of Management | Processing Center | 02/11/2020 | 809.00 | 659.1 CLO | IMK15928 | 02/11/2020 | 02/11/2020 | Book |