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Integrated advertising, promotion & marketing communications/ Kenneth E. Clow and Donald Baack

By: Contributor(s): Material type: TextTextPublication details: United Kingdom: Pearson, 2018.Edition: 8th EditionDescription: 503 pagesISBN:
  • 9781292222691
Subject(s): DDC classification:
  • 659.1 CLO
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Holdings
Item type Current library Home library Call number Status Date due Barcode
Book Book Institute of Management Processing Center Institute of Management 659.1 CLO (Browse shelf(Opens below)) Available IMK15563

Includes endnotes, name index and subject index.

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