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Integrated advertising, promotion & marketing communications/

Clow, Kenneth E.

Integrated advertising, promotion & marketing communications/ Kenneth E. Clow and Donald Baack - 8th Edition - United Kingdom: Pearson, 2018. - 503 pages.

Includes endnotes, name index and subject index.

ISBN: 9781292222691

Subjects--Topical Terms:
Advertising

Dewey Class. No.: 659.1 / CLO

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