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Marketing graffiti : the writing on the wall / Michael Saren.

By: Material type: TextTextPublication details: Oxon: Routledge, 2018.Edition: Second editionDescription: 336 pagesISBN:
  • 9781138013339 (pbk. : alk. paper)
Subject(s): DDC classification:
  • 658.8 SAR
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Holdings
Item type Current library Home library Call number Status Date due Barcode
Book Book Institute of Management Processing Center Institute of Management 658.8 SAR (Browse shelf(Opens below)) Available IMK15754

Earlier editon published in 2006 as: Marketing graffiti : the view from the street.

Includes bibliographical references and index.

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