Marketing graffiti : (Record no. 581040)

MARC details
000 -LEADER
fixed length control field 00555cam a22001698i 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781138013339 (pbk. : alk. paper)
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number SAR
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Saren, Michael,
245 10 - TITLE STATEMENT
Title Marketing graffiti :
Remainder of title the writing on the wall /
Statement of responsibility, etc. Michael Saren.
250 ## - EDITION STATEMENT
Edition statement Second edition.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Oxon:
Name of publisher, distributor, etc. Routledge,
Date of publication, distribution, etc. 2018.
300 ## - PHYSICAL DESCRIPTION
Extent 336 pages.
500 ## - GENERAL NOTE
General note Earlier editon published in 2006 as: Marketing graffiti : the view from the street.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Institute of Management Institute of Management Processing Center 20/10/2020 3153.84   658.8 SAR IMK15754 20/10/2020 20/10/2020 Book