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Mobile marketing : how mobile technology is revolutionizing marketing, communications and advertising / Daniel Rowles.

By: Material type: TextTextPublication details: London: KoganPage, 2017.Edition: Second editionDescription: xiii, 256 pages : illustrationsISBN:
  • 9780749479794 (alk. paper)
Subject(s): DDC classification:
  • 658.872 ROW
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Holdings
Item type Current library Home library Call number Status Date due Barcode
Book Book Institute of Management Processing Center Institute of Management 658.872 ROW (Browse shelf(Opens below)) Available IMK15667

Includes bibliographical references (pages 245-251) and index.

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