Mobile marketing : how mobile technology is revolutionizing marketing, communications and advertising /

Rowles, Daniel,

Mobile marketing : how mobile technology is revolutionizing marketing, communications and advertising / Daniel Rowles. - Second edition. - London: KoganPage, 2017. - xiii, 256 pages : illustrations ;

Includes bibliographical references (pages 245-251) and index.

9780749479794 (alk. paper)


Internet marketing.
Internet advertising.
Mobile commerce.
Mobile communication systems.
Telemarketing.

658.872 / ROW