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Artificial intelligence marketing and predicting consumer choice : an overview of tools and techniques / Steven Struhl.

By: Material type: TextTextPublication details: London: Kogan Page, 2017.Edition: 1st EditionDescription: xiii, 254 pagesISBN:
  • 9780749479558 (alk. paper)
Subject(s): DDC classification:
  • 658.05467 STR
Contents:
Preface -- Who should read this book and why? -- Getting the project going -- Conjoint, discrete choice and other trade-offs : let's do an experiment -- Creating the best, newest thing : discrete choice modelling -- Conjoint analysis and its uses -- Predictive models 2: Classifications that grow on trees -- Remarkable predictive models with Bayes Nets -- Putting it together : what to use when -- Index.
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Item type Current library Home library Call number Status Date due Barcode
Book Book Institute of Management Processing Center Institute of Management 658.05467 STR (Browse shelf(Opens below)) Available IMK15503

Includes bibliographical references and index.

Preface -- Who should read this book and why? -- Getting the project going -- Conjoint, discrete choice and other trade-offs : let's do an experiment -- Creating the best, newest thing : discrete choice modelling -- Conjoint analysis and its uses -- Predictive models 2: Classifications that grow on trees -- Remarkable predictive models with Bayes Nets -- Putting it together : what to use when -- Index.

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