Artificial intelligence marketing and predicting consumer choice : an overview of tools and techniques /
Struhl, Steven M.,
Artificial intelligence marketing and predicting consumer choice : an overview of tools and techniques / Steven Struhl. - 1st Edition. - London: Kogan Page, 2017. - xiii, 254 pages ;
Includes bibliographical references and index.
Preface -- Who should read this book and why? -- Getting the project going -- Conjoint, discrete choice and other trade-offs : let's do an experiment -- Creating the best, newest thing : discrete choice modelling -- Conjoint analysis and its uses -- Predictive models 2: Classifications that grow on trees -- Remarkable predictive models with Bayes Nets -- Putting it together : what to use when -- Index.
9780749479558 (alk. paper)
E-business
E-commerce
Marketing research.
Consumer behavior.
Artificial intelligence.
658.05467 / STR
Artificial intelligence marketing and predicting consumer choice : an overview of tools and techniques / Steven Struhl. - 1st Edition. - London: Kogan Page, 2017. - xiii, 254 pages ;
Includes bibliographical references and index.
Preface -- Who should read this book and why? -- Getting the project going -- Conjoint, discrete choice and other trade-offs : let's do an experiment -- Creating the best, newest thing : discrete choice modelling -- Conjoint analysis and its uses -- Predictive models 2: Classifications that grow on trees -- Remarkable predictive models with Bayes Nets -- Putting it together : what to use when -- Index.
9780749479558 (alk. paper)
E-business
E-commerce
Marketing research.
Consumer behavior.
Artificial intelligence.
658.05467 / STR