Experiential marketing : consumer behaviour, customer experience and the 7Es /
Batat, Wided,
Experiential marketing : consumer behaviour, customer experience and the 7Es / Wided Batat. - New York: Routledge, 2019. - xxiv, 277 pages : illustrations (black and white);
Includes bibliographical references and index.
9781138293151 (hardback : alk. paper) 9781138293168 (pbk. : alk. paper)
Marketing.
Consumer behavior.
Customer relations.
Relationship marketing.
658.8342 / BAT
Experiential marketing : consumer behaviour, customer experience and the 7Es / Wided Batat. - New York: Routledge, 2019. - xxiv, 277 pages : illustrations (black and white);
Includes bibliographical references and index.
9781138293151 (hardback : alk. paper) 9781138293168 (pbk. : alk. paper)
Marketing.
Consumer behavior.
Customer relations.
Relationship marketing.
658.8342 / BAT