Experiential marketing : consumer behaviour, customer experience and the 7Es /

Batat, Wided,

Experiential marketing : consumer behaviour, customer experience and the 7Es / Wided Batat. - New York: Routledge, 2019. - xxiv, 277 pages : illustrations (black and white);

Includes bibliographical references and index.

9781138293151 (hardback : alk. paper) 9781138293168 (pbk. : alk. paper)


Marketing.
Consumer behavior.
Customer relations.
Relationship marketing.

658.8342 / BAT