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Advertising and promotion : an integrated marketing communications perspective Belch, George E ; Belch, Michael A; Purani, Keyoor

By: Material type: TextTextSeries: Publication details: Tata-McGraw-Hill publishing company, New Delhi 2010Edition: 7 editionDescription: 1075 pISBN:
Subject(s): DDC classification:
  • 659 BEL
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