Advertising and promotion : an integrated marketing communications perspective Belch, George E ; Belch, Michael A; Purani, Keyoor
Material type: TextSeries: Publication details: Tata-McGraw-Hill publishing company, New Delhi 2010Edition: 7 editionDescription: 1075 pISBN:- 659 BEL
Item type | Current library | Home library | Call number | Status | Date due | Barcode | |
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Book | Institute of Management Processing Center | Institute of Management | 659 BEL (Browse shelf(Opens below)) | Available | IMK12397 |
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Dreamtech D,T/053/13 dtd 9/09/2013
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