Advertising and promotion : an integrated marketing communications perspective
Belch, George E ; Belch, Michael A; Purani, Keyoor
Advertising and promotion : an integrated marketing communications perspective Belch, George E ; Belch, Michael A; Purani, Keyoor - 7 edition - Tata-McGraw-Hill publishing company, New Delhi 2010 - 1075 p - .
599
Advertising
659 BEL
Advertising and promotion : an integrated marketing communications perspective Belch, George E ; Belch, Michael A; Purani, Keyoor - 7 edition - Tata-McGraw-Hill publishing company, New Delhi 2010 - 1075 p - .
599
Advertising
659 BEL