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Innovation secrets of Indian CEOs/ Rekha Shetty

By: Material type: TextTextPublication details: Westland, 2013. New Delhi :Description: 222 pISBN:
  • 9789382618430
Subject(s): DDC classification:
  • 658.08  REK
Summary: Indian CEOs have their own brand of innovation. A people oriented, low cost innovation on the run. This kind of innovation is born out of thrift and a desire to squeeze the last ounce of value from limited resources. It is jugaad in spirit and respectful of all forms of potential wealth. This book gives you a glimpse into this unique form of Innovation. Not patented yet, but it should be.
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Indian CEOs have their own brand of innovation. A people oriented, low cost innovation on the run. This kind of innovation is born out of thrift and a desire to squeeze the last ounce of value from limited resources. It is jugaad in spirit and respectful of all forms of potential wealth. This book gives you a glimpse into this unique form of Innovation. Not patented yet, but it should be.

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