Innovation secrets of Indian CEOs/

Rekha Shetty

Innovation secrets of Indian CEOs/ Rekha Shetty - Westland, New Delhi : 2013. - 222 p.

Indian CEOs have their own brand of innovation. A people oriented, low cost innovation on the run. This kind of innovation is born out of thrift and a desire to squeeze the last ounce of value from limited resources. It is jugaad in spirit and respectful of all forms of potential wealth. This book gives you a glimpse into this unique form of Innovation. Not patented yet, but it should be.

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