Luxury strategy break the rules of marketing to build luxury brands Kapferer, Jean-noel; Bastian, vincent

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Material type: Text

TextSeries: Publication details: Kogan Page Inda Pvt Ltd: New Delhi 2012Edition: Description: 395 pISBN:

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Holdings
Item type	Current library	Home library	Call number	Status	Date due	Barcode
Book	Institute of Management Processing Center	Institute of Management	R 658.402M KAP (Browse shelf(Opens below))	Available		IMK11489

Previous	No cover image available No cover image available	No cover image available No cover image available		No cover image available No cover image available	No cover image available No cover image available	No cover image available No cover image available	No cover image available No cover image available	Next
Previous	R 658.402M GUP Strategic marketing management : text and cases	R 658.402M HER.10 Encyclopaedia of strategic marketing management, Vol.10: Cross-cultural marketing	R 658.402M KAP New strategic brand management: creating and sustaining brand equity long term	R 658.402M KAP Luxury strategy break the rules of marketing to build luxury brands	R 658.402M LEE.1 Marketing strategy : Vol .1 : A life cycle appraoach	R 658.402M LEE.2 Marketing strategy : Vol .2 : case book	R 658.402M LIN.3 Encyclopaedia of strategic marketing management, Vol.03: Marketing planning in a total quality environment	Next

Moden Book Centre MBC-1769/12 dtd 31/01/2013

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