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Luxury strategy break the rules of marketing to build luxury brands

Kapferer, Jean-noel; Bastian, vincent

Luxury strategy break the rules of marketing to build luxury brands Kapferer, Jean-noel; Bastian, vincent - - Kogan Page Inda Pvt Ltd: New Delhi 2012 - 395 p - .

ISBN: 3261

Subjects--Topical Terms:
Strategic marketing management

Dewey Class. No.: R 658.402M KAP

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