Wiley international encyclopaedia of marketing : Vol.4 Advertising and integrated communication Sheth, Jagadish; Belch, Michael A; Belch, George E

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TextSeries: Publication details: John Wiley and Sons 2011Edition: Description: 221 pISBN:

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Holdings
Item type	Current library	Home library	Call number	Status	Date due	Barcode
Book	Institute of Management Processing Center	Institute of Management	R 658.8 SHE.4 (Browse shelf(Opens below))	Available		IMK10555

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Previous	R 658.8 SHE.3 Wiley international encyclopaedia of marketing : Vol.3 Consumer Behaviour	R 658.8 SHE.3 Legends in Marketing : Philip Kotler : Vol. 3 Creating and managing the product mix	R 658.8 SHE.3 Legends in Marketing : Paul E Green : Vol. 3 Conjoint analysis: The pioneering year	R 658.8 SHE.4 Wiley international encyclopaedia of marketing : Vol.4 Advertising and integrated communication	R 658.8 SHE.4 Legends in Marketing : Philip Kotler : Vol. 4 Improving the role and practice of marketing	R 658.8 SHE.4 Legends in Marketing : Paul E Green : Vol. 4 Conjoint analysis: Advanced methods	R 658.8 SHE.5 Wiley international encyclopaedia of marketing : Vol.5 Product innovation and management	Next

Modern Book Centre MBC-1011/12 Dtd 28/09/2012

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