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Wiley international encyclopaedia of marketing : Vol.4 Advertising and integrated communication

Sheth, Jagadish; Belch, Michael A; Belch, George E

Wiley international encyclopaedia of marketing : Vol.4 Advertising and integrated communication Sheth, Jagadish; Belch, Michael A; Belch, George E - - John Wiley and Sons 2011 - 221 p - .

ISBN: 54146

Subjects--Topical Terms:
Marketing management

Dewey Class. No.: R 658.8 SHE.4

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