Private label strategy : how to meet the store brand challenge Kumar, Nirmalya; Steenkamp, Jan-Benedict E M

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Material type: Text

TextSeries: Publication details: Harvard Business School Press: Boston 2007Edition: Description: 267 pISBN:

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Holdings
Item type	Current library	Home library	Call number	Status	Date due	Barcode
Book	Institute of Management Processing Center	Institute of Management	658.8B KUM (Browse shelf(Opens below))	Available		IMK10037

Previous	No cover image available No cover image available	No cover image available No cover image available		No cover image available No cover image available	No cover image available No cover image available	No cover image available No cover image available		Next
Previous	658.8B KOM Definitive book of branding	658.8B KOR Brand society : how brands transform management and life style	658.8B KOS Brand positioning: connecting marketing strategy and communication/	658.8B KUM Private label strategy : how to meet the store brand challenge	658.8B KUM Brand management : text and cases	658.8B KUM Marketing indian brands : marketing concepts and strategies	658.8B LAL Strategic brand management and development: creating and marketing successful brands/	Next

Modern Book Centre MBC-2056/09 dtd 16-12-2009

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