Marketing as strategy : understanding the CEO's agenda for driving growth and innovation Kumar, Nirmalya

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Material type: Text

TextSeries: Publication details: Harvard Business School Press: Boston 2004Edition: Description: 270 pISBN:

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Holdings
Item type	Current library	Home library	Call number	Status	Date due	Barcode
Book	Institute of Management Processing Center	Institute of Management	658.402M KUM (Browse shelf(Opens below))	Available		IMK09999

Previous	No cover image available No cover image available		No cover image available No cover image available	No cover image available No cover image available			No cover image available No cover image available	Next
Previous	658.402M KIM Blue ocean strategy : how to create uncontested market space and make the competition irrelevant	658.402M KIS Optimal trading strategies : quantitive approaches for managing market impact and trading risk	658.402M KUM Marketing as strategy: Understanding the CEO`s agenda for driving growth and innovation	658.402M KUM Marketing as strategy : understanding the CEO's agenda for driving growth and innovation	658.402M LAN Strategic marketing planning and evaluation	658.402M LAR Step by step guide to a winning marketing strategy	658.402M MEE Strategic Marketing Management: Planning and control	Next

Modern Book Centre MBC-2055/09 dtd 16-12-2009

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